Corporate videos give you an efficient, accurate way to communicate with employees. Unfortunately, a lot of managers feel intimidated by the production process. Don’t dwell on the potential challenges of training with corporate videos before you consider the following.
Your biggest objections probably don’t stand up to scrutiny. If you have any of the following seven concerns, you should learn the truth about corporate video production before you make any decisions.
Making a video can cost quite a bit of money. But you can get more value from it than most types of employee communication.
Depending on the type of video you make, you might spend $32,500 on a basic production. That might sound like a lot, but it’s cheap compared to hiring a training and development specialist that gets paid $60,000 per year.
Also, you get to show the video as many times as you want. If you use the video for 5 years, then your $32,500 comes to $6,500 per year. From that perspective, it doesn’t sound so expensive.
Perhaps you don’t have that kind of budget to make a corporate video. That’s fine. Plenty of small businesses use smartphones to film and edit content.
If you take that route, you can easily keep your expenses under $500.
A lot of steps go into producing good corporate videos. Many productions involve:
If you do all of the work on your own, you could spend days or weeks finishing your video. Or, you could hire an expert who can cut the production time in half while helping you save money.
A professional video takes money and time. That doesn’t mean that your low-budget video is “bad,” though.
You can make an appealing video by understanding your company culture and focusing on your message. As long as you know your audience and keep it real, employees will understand you.
Sure, a few people might giggle at your hokey production, but they can still walk away with the knowledge you want them to learn.
If you worked a corporate job in the 1980s, you saw cheesy training videos. Somehow, even cutting-edge corporate videos managed to look dated on the days they were released.
Video has improved significantly since the ‘80s. With the right apps, you can make a better video with your smartphone than a small production studio could make in the ‘80s.
It’s also important to note that video has become more important than ever.
For example, YouTube members upload more than 500 hours of content every minute.
Video isn’t “so ‘80s.” It’s actually more vibrant and creative than ever.
You can hold a meeting where all employees watch corporate videos. If that doesn’t work for your business, though, you can use other options.
Platforms like Vimeo, YouTube, and Wisita will let you create private links that protect your privacy while letting you share videos with employees. Suddenly, you can distribute employee videos directly to workstations that have computers.
If you don’t want to put the videos online, you can distribute employee communications via thumb drives or DVDs.
You can also distribute content through Vpak video mailers. Vpak video mailers cost more than online videos, thumb drives, and DVDs, but you can use them when you have a crucial message and a budget large enough to pay for the project.
A lot of people struggle with writing video scripts. Remember that you can always hire a professional to help you develop a compelling script.
If you need to save money by writing your own script, focus on:
Good scripts go through several revisions, so don’t feel like you need to get it right on your first try.
Even a lot of professional video producers don’t know where to begin because each project takes its own route. Before you begin the journey, know the major points you want to make and use them as a map that guides you.
If you run into issues, reach out to Projections. Our team can help you make corporate videos that emphasize your message and reach your target audience.
Walter is Projections’ CEO and the founder of UnionProof & A Better Leader. As the creator of Union Proof Certification, Walter provides expert advice, highly effective employee communication resources and ongoing learning opportunities for Human Resources and Labor Relations professionals.