So, you’re an HR manager and your company is growing fast. You expect five, perhaps 10 new recruits over the next six months. No, make that 50! Now what? As Donald Miller of StoryBrand states, “All (employee) engagement rises and falls on the employee value proposition.” Part of that value is in how new employees are treated from day one. Inspire new hires with a great orientation video!
An orientation video can also raise that value proposition by ensuring that every employee is provided with a consistent welcome message that emphasizes the importance of every role at the company. Think of your video as the foundation for the company’s “tribal knowledge.” It should include the top things you want every employee to be able to talk about confidently – both inside and outside the company. Here, step-by-step, is how to inspire new hires and create a killer employee orientation video.
Start by with a “napkin sketch” outline, just the nuts and bolts of your message. Detail the basic narrative and your brand message. Is your company history vital to the corporate culture? Has the company won awards that have directed its later success? What about points of pride in the local community?
Remember that new employees want to feel that they’re a part of something great. What do your clients come to you to achieve? Talk about their successes as much as you do your own and new hires will go home bragging about the company right from the start.
As you refine your outline and add detail, remember that any new employee can easily become overwhelmed. Make a point to focus on the most important takeaways that will inspire and motivate your new hires.
Once you have a solid outline, fill in the blanks. Write a robust script, and decide who will deliver each aspect of your message. You may want one narrator, or two.Use upper management if they have a good on-camera presence. You may even want parts of your message delivered by current employees.
The structure of your video is worth thinking through. Take tech brand Cisco. Their employee introduction video has an easy-to-follow format. It starts with a member of the company’s HR talent management team addressing the camera — “We’d like to give you a view into our new employee orientation experience,” which is then followed by testimonials from the sales, engineering and operations departments.
If your teams aren’t so keen about being on camera, professional talent is definitely the way to go. Keep in mind that if you hire those whose first language isn’t English, you may want to consider producing in alternate languages at the same time, a definite cost savings. Connecting with a Spanish-speaking employee in their preferred language from day one is a sign that you care about and respect their needs.
The first element of your production includes capturing your script. This might involve recording a company executive on camera, or recording a voice-over by professional talent. Whatever your script calls for, be sure you are prepared. If you’re using company executives, do your best to make them feel comfortable. Recording in a professional studio with a teleprompter can make them feel much more at-ease. If you’re using employees, a question-and-answer approach will help you get the best sound-bites with the most candid approach.
Lights, Camera, Action! Create a shot list from your script to make sure you get enough footage to cover all your narration. If you have multiple locations, plot out how you’ll accomplish everything. You may have interior and exterior shoot days. Be sure to get establishing shots of the company, as well as production, current employees, even your products being used by the customer.
When in doubt, over-shoot! It’s better to have 3 different angles of the same thing than have to re-shoot a close-up later on (particularly if you’re inconveniencing employees to get just the right shot!) You can always trim down your video during the editing process. Oh, and remember, stay true to your script.
Next, you’ll want to create your graphics, animation and any titles for your video. You may want to hire a professional animator or graphic artist to help with this part of the production. Plus, you’ll need to decide whether you want to use any music, and purchase the tracks you’ll need.
Editing is just as important (and just as much fun!) as recording your orientation video. During this process, you’ll select the shots you want to use and add transitions and music. This orientation video from hotel chain Ayres Hotels (and here it is in Spanish) is a good example of professional post-production.
“Visual elements such as transitions, slow motion, split screen and other effects will add flare to your video — and who doesn’t want more flare, right?” says the Stephen M. Ross School of Business at the University of Michigan. “Just don’t overdo it with flashy transitions or animations.”
Finally, you need to distribute your video so employees can watch it. You can do this online — direct new hires to your website, for example — or in a small group meeting during onboarding week. Alternatively, upload your orientation video to YouTube, just like Talmer Bank and Trust and Omni Hotels & Resorts.
Sixty-nine percent of staffers are more likely to stay with an organization for three years if they experience a great introduction to their new company. Inspire new hires and create a stellar orientation video! Ito definitely improves your on-boarding processes but can be time-consuming to make. That’s where a professional production company can be a definite asset. Choose one with decades of experience who can help you create an orientation video that really works. Projections, Inc. can help! Click here to find out more.
If you want to motivate new employees starting on day one, SHRM (The Society for Human Resource Management) tells us that there are several effective ways of properly onboarding employees. Moreover, they’ve found that the positive results of effectively welcoming new hires is that both employee AND employer reap long-term benefits.
According to SHRM, effective onboarding will increase job satisfaction, organizational commitment and performance levels. In addition, motivating new employees in this way can reduce turnover and new employee stress levels. What’s more, motivating new employees can be as simple as creating the right video onboarding tool.
Traditional onboarding often consists of classroom-style lectures and accompanying slide decks, with documentation the new hire must study. Providing video is more memorable and far more effective than a lecture. It’s a way to build trust of company executives and ensure that the message to new employees is consistent. In addition, top-notch onboarding that includes video can reduce in-house training costs, and even reduce turnover in the first 90 days of employment.
Here are six great ideas to help you motivate you new hires. You may only need one or two of them, or you may decide, over time, to implement them all! Whatever you decide, these tips can vastly improve your onboarding process.
Separate the information you want to convey into manageable pieces. For example, one video could be a welcome video from the CEO; another might come from department heads and so forth.
If you’ve got an employees-only website, you can easily build a library of onboarding videos and update them regularly. If every employee, no matter how long they’ve been with the company, has access to the library, they can revisit information that they need to reinforce. This kind of “tribal” knowledge can be invaluable in building a UnionProof culture and becoming an Employer of Choice.
Another advantage of distributing video information online in these bite-sized chunks is that you won’t overwhelm your new hires by providing all the information they need at one time. It’s easy to set up an email campaign that spaces out delivery of links to these videos in sequential order, based on the employee’s start date and job requirements.
Consider adding an online method for new hires to contact HR with questions as part of your portal. That way, when they see something in one of the videos that they have questions about, they can reach out immediately, which the question is fresh, rather than waiting until they get to HR.
Get input from existing employees on the topics you need to motivate new hires. Ask existing employees of differing seniority in what ways they got “lost” when they were new!. Also, ask them what they know now that they wish they’d known when they first joined the company.
By carefully planning out each of these “sticky” areas, you can address them and make your new hires productive that much more quickly.
Here are some topics you may want to include in a multi-day orientation program:
Ease your new employees into day-to-day company operations with videos on things they might otherwise never know about your company. These videos can cover topics that may seem mundane but are vital in feeling knowledgeable about the company. Examples include how to use necessary equipment, IT policies, how to get support if something goes wrong, and a wide variety of other day-to-day challenges.
Operational videos are also useful for reference – they’re the sort of content that the new hire may return to later, when they encounter that particular challenge. Think about how to contact maintenance if there’s a building issue, who’s in charge of phones or email, even how the sales department brings in new customers.
Of course, your onboarding videos should reflect your company culture. Expand on that idea with fun videos that illustrate what it’s like to work at the company. Create a “day in the life” video of one employee, or edit input from a variety of employees into one video.
Your team members can share testimonials on a variety of topics, such as what they do, their biggest challenge, their greatest satisfaction, the resources they find most useful, the help they can offer to new employees, and what they like about their job or the company. If you have employees whose career paths have included a series of promotions, arrange for them to provide a testimonial on career opportunities for long-term employees.
If you’re responsible for onboarding new employees, video is a tool you don’t want to ignore. Don’t get overwhelmed if you don’t have a video library right now. Since you’ll be creating specific videos to address specific topics, you can easily build a library over time. The most important thing is just getting started!
We all know what’s supposed to excite employees – raises, getting out early on Fridays, crazy hat Wednesdays to spice up the humdrum workweek. But does your management team really understand motivation from the perspective of the employee? Put an end to these communication mistakes that are discouraging your employees.
Sure, we all know those employees who make no genuine effort and complain even when management attempts to improve things. But mature employees respond positively to clear direction and leadership. If several of your employees from different departments were interviewed, would they give the same answers to questions like, “How is the company organized?” Getting a variety of different answers to this kind of question shows a lack of cohesion, or worse, a complete misunderstanding of the corporate goals and chaos at the company.
In short, if you are hearing about little incidents of confusion or mistakes, assume that a deeper underlying issue needs to be addressed. Leadership needs to be trained on the communication mistakes that they are making. Training is not a week-long event for new hires but an ongoing process for all employees.
According to a study by the University of Vermont, people from around the world experienced better moods in the morning, dipped throughout the afternoon and peaked again in the evening. The study revealed how managers can’t simply remove negatives, like low pay or long hours, to boost employee motivation. This will only bring employees to neutral.
Once the negatives of the environment are removed, management should begin educating employees about the positives – why it matters personally for employees to succeed at the company. Communicate clearly with employees about how their contributions contribute to the larger goals of the company – this type of employee message creates a giant positive for the entire workforce.
From a management perspective, it makes sense that the hardest working employees should reap the benefits. Thus to weed out the slackers, you put your employees to the test – who has the best attitude or is the most creative? But in reality, all employees have this potential, and making your staff compete for treats is a surefire way to create resentment.
Instead of encouraging competition, which creates tension between and within employees, encourage respect. Your employees were hired with the confidence that they were skilled and capable. Don’t revoke that respect once they clock in.
By regularly engaging with employees to let them know their efforts are appreciated, you’ll show them that you respect them, something that can be inspirational for the entire company!
In 2014, Monster discussed a puzzling phenomenon in the workplace that has been growing – employees failing to use paid time off. Their assertion was that companies discourage vacation time in subtle ways; for example, by adopting complicated protocols for requesting time off or rewarding employees who don’t take vacations with more hours. If you find these roadblocks at your company, work to remove them.
Even better, communicate at least annually with employees about the benefits available to them, and how they can take advantage of them. This kind of communication elevates your employer brand and instantly raises employee satisfaction.
By being aware of these common communication mistakes, your management team can operate more smoothly with its employees. It’s not always logistical changes that need to be made, but expectation changes on both sides. The Projections employee communication team can help you connect with employees and set expectations precisely where they should be for your employer brand.
It takes a certain amount of courage to undertake the creation of a custom video production for your company. That courage often comes from the realization that powerful and unique employee communications can be one of the most important tasks you complete this year. Eventually, because everyone has a budget, new clients ask “how much does it cost to make a custom video?” Most of the time a figure is already in the mind of the person asking, and it ranges from “a small fortune” to about the “cost of a movie rental.”
Quality, speed or price. This is what we call the “Unattainable Triangle” when talking about the cost of a custom video production.
GOOD service CHEAP won’t be FAST.
GOOD service FAST won’t be CHEAP.
FAST service CHEAP won’t be GOOD.
So, what is the value of your message? After all, the ultimate goal in connecting with employees is to create value and improve your culture. Making sure your message is understood is what matters more than anything. But assigning a value (much less a ROI) to that message is practically an art form, and only you can do it.
We can, however, guide you toward the most effective way to craft and present your message to maximize its effectiveness for your audience. So how much does custom video cost? Well, it varies.
Think of buying a car, the base price may seem reasonable. But by the time you add on all the upgrades you need to make sure it meets your needs, like A/C, power windows, a sound system, or upgraded wheels, the price is 1.5 to 2 times as much.
Here are some of the more common “add-ons” found in custom video production that you may want to consider:
As you can see, production elements can vary widely depending on your project’s circumstances. Sometimes there are alternate solutions we can offer and other times, something else can be swapped out or removed. The important thing is to maintain the value of your message throughout the entire process.
The average price of a 15-18 minute custom video production is $25,000–$32,500. This pricing includes scripting, on-camera narrator talent, 1-day studio shoot, 2-days location shoot for B-roll, executive shoot or testimonials, graphics & animation, music, and a week of post-production (editing). We’ve found that a 2nd language production produced at the same time is 60% of the cost of English, so $15,000 to $19,500.
The keyword here is “average price.” After producing thousands of videos on all subjects, these are the typical production elements that go into every production. That being said, we’ve done videos for as little as $5,000 to over $100,000.
One last tip here is to consider “shelf life.” How long do you think your company will be able to utilize your custom video? We have found that 3 to 5 years is a reasonable estimate, with changes in management or company branding notwithstanding. Take the cost of the production, $32,500 for example, and amortize it out by 5 years. Your cost-per-year for the creation of your powerful and unique custom video is $6,500.
If your company is needing a custom video produced, you’ve come to the right place. Projections, Inc. can help you with your custom video needs.
Onboarding. You’ve been doing it for years, and we bet it goes something like this:
Then you just hope everyone turns up for work tomorrow.
People told you this would inform and educate your employees. It would reduce staff attrition.
But, here’s the kicker: Most onboarding strategies follow the exact same pattern as above. And they’re seriously dull.
The result? Employees are suffering from “onboarding fatigue.” They know exactly what to expect because they experienced the same thing in their last job.
Mission and values. A few games. A tour of the office. Waving to Dave from Accounts…
Come on, you can do better than that.
Twenty-five percent of all employees leave a company within a year, and 20 percent leave within the first 45 days. Onboarding can reverse these trends, but only if you do it properly. And we bet you’re not doing it properly. Sorry.
If you really want to succeed, you need to think outside the box.
Here are three creative onboarding hacks that you need to incorporate into your business, like, now.
There’s a certain point in the onboarding process where someone from HR says something like, “OK, it’s time to have some fun.” The problem is, new hires know what’s coming next, and it’s really not fun at all.
HR professionals always insist on role-playing games, where they split groups of new hires into small teams and get them to act out a certain scenario. Organizations have been doing it for decades, but do new hires actually enjoy it? We don’t think so.
There’s nothing wrong with incorporating interactive elements into your onboarding process, but you need to do something different. This is where gamification comes in. Most companies don’t use this technology for onboarding, so you’ll instantly engage your new hires.
Why not ask employees to download an app onto their smartphone that includes a digital checklist? New hires can tick off items as they complete them during training. Alternatively, employees can play training games on a tablet.
Research shows that organizations who incorporate gamification into their onboarding generate a 49 percent boost in engagement and a 36 percent improvement in turnover. Still, only 17 percent of companies use this technology.
People love watching videos. Around 1.3 billion people use YouTube alone. Incorporating videos into your onboarding process might seem strange. HR teams should teach employees about company values, surely? New hires can watch videos in their spare time, right? Not necessarily. Research from Gartner suggests that onboarding videos are the most effective type of video for organizations — more effective than product videos and sales enablement videos, in fact. What gives?
The truth is, videos will standardize your onboarding techniques and ensure you get your message across properly. Whether you want your new hires to know about your company objectives or labor relations policies, videos will explain everything in a clear, concise, creative way. Consequently, every single new hire will receive exactly the same message.
Want to create onboarding videos of your own? Projections, Inc. can help you with that.
Now that we’ve established you need videos, what should you include in your visual content? There are various things you can incorporate into your onboarding videos, but it’s always a good idea to check out the competition.
Recently, we published an article about what makes a great onboarding video. We looked at how some of the biggest brands and organizations engage new hires with their visual content. (Check out the article here!) This is what we learned:
You don’t need fancy graphics to get your message across. People respond to great content, not dramatic music or Hollywood-style action movie sequences.
A piece-to-camera is awesome if you want to tell your brand story and convey your values. Encourage your CEO to be a part of your onboarding video!
Animation works well if you have lots of information that you want to tell your new hires — statistics, data, numbers, that kind of thing.
Personalization will help you achieve your onboarding goals. We know there’s no “one-size-fits-all” approach to onboarding, so customizing this process should produce explosive results. Onboarding a group of new sales agents will require a different approach to onboarding a senior manager, for example.
Tailor your onboarding to each individual. This might take you some time, but it could provide you with a return on your investment. Sure, standardized onboarding programs might work for some companies who just require temporary staff, but if you really want to reduce turnover, you need to customize content.
“To achieve personalized onboarding, initial assessments can be used to better understand an employee’s areas of excellence, areas of potential growth, and areas that need to be developed to ensure job readiness,” says the Association for Talent Development.
Here’s how to personalize onboarding:
All onboarding isn’t great onboarding. If you need to engage with new hires and prevent them from leaving your company, you should invest in new strategies that provide real value. Forget everything you’ve been told about onboarding strategies. Splitting your new hires into teams and playing a few games won’t do much at all. Gamification, videos, and personalization, however, will change perceptions toward your organization and result in confident, informed, more productive employees. Take it from us, we know!