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Category Archives for Employee Video

Onboarding Strategy: 3 Quick Improvements to Make Now

Onboarding. You’ve been doing it for years, and we bet it goes something like this:

  1. You welcome your new hires to your organization.
  2. You tell them all about your mission and values. (Yawn!)
  3. You play a few role-playing games to “break the ice.”
  4. You take a tour of the office.
  5. You wave to Dave from Accounts. Dave waves back. (Hi, Dave!)
  6. You tell your new hires how wonderful they are.

Then you just hope everyone turns up for work tomorrow.

People told you this would inform and educate your employees. It would reduce staff attrition.

But, here’s the kicker: Most onboarding strategies follow the exact same pattern as above. And they’re seriously dull.

The result? Employees are suffering from “onboarding fatigue.” They know exactly what to expect because they experienced the same thing in their last job.

Mission and values. A few games. A tour of the office. Waving to Dave from Accounts…

Come on, you can do better than that.

Twenty-five percent of all employees leave a company within a year, and 20 percent leave within the first 45 days. Onboarding can reverse these trends, but only if you do it properly. And we bet you’re not doing it properly. Sorry.

If you really want to succeed, you need to think outside the box.

Here are three creative onboarding hacks that you need to incorporate into your business, like, now.

1. Gamification

There’s a certain point in the onboarding process where someone from HR says something like, “OK, it’s time to have some fun.” The problem is, new hires know what’s coming next, and it’s really not fun at all.

HR professionals always insist on role-playing games, where they split groups of new hires into small teams and get them to act out a certain scenario. Organizations have been doing it for decades, but do new hires actually enjoy it? We don’t think so.

There’s nothing wrong with incorporating interactive elements into your onboarding process, but you need to do something different. This is where gamification comes in. Most companies don’t use this technology for onboarding, so you’ll instantly engage your new hires.

Why not ask employees to download an app onto their smartphone that includes a digital checklist? New hires can tick off items as they complete them during training. Alternatively, employees can play training games on a tablet.

Research shows that organizations who incorporate gamification into their onboarding generate a 49 percent boost in engagement and a 36 percent improvement in turnover. Still, only 17 percent of companies use this technology.

2. Videos

People love watching videos. Around 1.3 billion people use YouTube alone. Incorporating videos into your onboarding process might seem strange. HR teams should teach employees about company values, surely? New hires can watch videos in their spare time, right? Not necessarily. Research from Gartner suggests that onboarding videos are the most effective type of video for organizations — more effective than product videos and sales enablement videos, in fact. What gives?

The truth is, videos will standardize your onboarding techniques and ensure you get your message across properly. Whether you want your new hires to know about your company objectives or labor relations policies, videos will explain everything in a clear, concise, creative way. Consequently, every single new hire will receive exactly the same message.

Want to create onboarding videos of your own? Projections, Inc. can help you with that.

5 videos that will improve employee engagement

Now that we’ve established you need videos, what should you include in your visual content? There are various things you can incorporate into your onboarding videos, but it’s always a good idea to check out the competition.

Recently, we published an article about what makes a great onboarding video. We looked at how some of the biggest brands and organizations engage new hires with their visual content. (Check out the article here!) This is what we learned:

You don’t need fancy graphics to get your message across. People respond to great content, not dramatic music or Hollywood-style action movie sequences.

A piece-to-camera is awesome if you want to tell your brand story and convey your values. Encourage your CEO to be a part of your onboarding video!

Animation works well if you have lots of information that you want to tell your new hires — statistics, data, numbers, that kind of thing.

3. Personalization

Personalization will help you achieve your onboarding goals. We know there’s no “one-size-fits-all” approach to onboarding, so customizing this process should produce explosive results. Onboarding a group of new sales agents will require a different approach to onboarding a senior manager, for example.

Tailor your onboarding to each individual. This might take you some time, but it could provide you with a return on your investment. Sure, standardized onboarding programs might work for some companies who just require temporary staff, but if you really want to reduce turnover, you need to customize content.

“To achieve personalized onboarding, initial assessments can be used to better understand an employee’s areas of excellence, areas of potential growth, and areas that need to be developed to ensure job readiness,” says the Association for Talent Development.

Related: The Employee Experience: The Path to High Engagement

Here’s how to personalize onboarding:

  • Send personalized emails to new hires before your onboarding event. When people arrive for onboarding, give them a handwritten welcome note.
  • Get to know your new hires individually. Ask them questions and boost engagement.
  • Provide new hires with individualized training based on their experience, qualifications, and goals.

All onboarding isn’t great onboarding. If you need to engage with new hires and prevent them from leaving your company, you should invest in new strategies that provide real value. Forget everything you’ve been told about onboarding strategies. Splitting your new hires into teams and playing a few games won’t do much at all. Gamification, videos, and personalization, however, will change perceptions toward your organization and result in confident, informed, more productive employees. Take it from us, we know!

Improve Employee Engagement With These 5 Types of Videos

Videos are among the most effective communication tools in existence to improve employee engagement. They grab and hold people’s attention, and they’re often very memorable. Even videos with weak production values can have high entertainment and engagement value.

It’s no wonder that so many companies use videos to train staff members and share information. And the following video categories make for particularly enlightening clips.

1. Pre-hire

Before you officially offer a position, you can show job candidates a pre-hire video. It provides a glimpse into your company’s environment and culture by depicting typical workdays. It should also list your rules and beliefs, including the fact that you operate without unions. Testimonials from current employees and customers can likewise illustrate your brand’s character.

A crisp video helps applicants make last-minute decisions. Does your workplace really seem like the right place for them? Do they suddenly realize they’d be a better fit elsewhere?

2. New Hire

Once you hire someone, play your new hire video. Reiterate your benefits and basic expectations, and explain them further. Delve into the history and unique features of your brand. Just don’t go into too much detail since new employees have so much to learn.

This video should restate your union-free business model. You could explain how your company isn’t opposed to unions but has established this system for the welfare of all employees.

Improve Employee Engagment

3. Philosophy to Improve Employee Engagement

Another onboarding video is your company philosophy video. It should include information for and about every division in your organization.

Here, explain how your UnionProof culture works — a culture, be sure to mention, that your entire team endorses. Describe how your company makes decisions and how disputes are mediated. You might rely on open-door policies, after-hours meetings or other helpful methods. These are all great tools to improve employee engagement.

4. Benefits

Each year, screen your benefits video for employees; you can invite their family members to come in and watch as well. It ought to describe your total compensation package and remind everyone how to take advantage of perks and benefits.

You might discuss how your human resources team can assist, which online forms to complete, how enrollment processes work and so on. In short, be as thorough as you need to be.

RELATED: Employee Benefits: The Gift That Keeps on Giving

5. Updates

Finally, once or twice a year, workers and their families could view a company update video, one that’s full of news and testimonials. It can spell out your organization’s achievements during the past year and its goals for the year to come. Remind everyone, too, of the culture that makes your workplace so special to improve employee engagement.

The purpose of such a video is to inspire and make everyone feel included and valued. Thus, it can be a rousing way to start or conclude a meeting or a conference.

In the end, engaged employees are happier, more productive and likelier to stay with your company for a long time. And videos are great a great tool to improve employee engagement, delivering consistent messages and building a strong UnionProof organization. You can either film these yourself onsite or consider hiring a company proven to create videos that improve employee engagement.

5 Great Ideas for your Employee Onboarding Video

What makes an outstanding employee onboarding video? Of course, the content is vital – you want to make sure your new hires get inspired and confirm that their decision to come on board was a great one. But what makes your orientation video really memorable and impactful? Is it a great customer testimonial? A strong narrative? Good production values? The truth is, it’s all of the above. Here are five examples of killer onboarding videos that optimize employee orientation.

 

1. Dunkin’ Donuts Onboarding Video

Dunkin’ Donuts doesn’t rely on fancy graphics to get their message across. This simple onboarding video features franchise owner Scott Fanning, who introduces the Dunkin’ Donuts brand and explains to viewers what it’s really like to work for the company.

The video then incorporates reconstructions of several common customer service situations that new hires will find soon themselves in — serving food, communicating with customers, handling payments, etc.

2. Trivago

Travel comparison website Trivago introduces viewers to its company culture with a behind-the-scenes look at its headquarters in Dusseldorf, Germany. This documentary-style onboarding video features a “day in the life” of new hires on their first day on the job. Essentially, new hires are watching new hires as they interact with each other and integrate into the company culture. Pieces-to-camera from members of staff punctuate the documentary footage.

3. U.S. Environmental Protection Agency

The United States Environmental Protection Agency (EPA) uses a combination of on-screen graphics and pieces-to-camera to illustrate its values, objectives, and company culture. Clocking in at over seven minutes, this is one of the longest onboarding videos on this list, but it maintains the attention of viewers by explaining complicated concepts and legislation in an engaging manner.

The video is actually split into two parts: The first half explains why new hires should be proud to work for the organization, while the second half details how the agency operates.

4. Innocom Technologies

Now for something completely different. Singapore-based software solution company Innocom Technologies has created an employee onboarding video that uses animation throughout. This colorful, creative clip features several animated slides that tell viewers about the company’s long-term strategic goals.

Innocom Technologies starts by declaring their company mission before introducing the current solutions they have incorporated into their business. Animated characters appear on screen as the company presents important information about its structure, core team, and core values. The video ends by asking viewers to contact a member of staff if they have any questions.

New Hire Orientation

5. Waste Management Services, City of Edmonton

This onboarding video from the City of Edmonton covers a day in the life of their waste management department. With high production values, the video introduces new hires to the department’s various members of staff. It tells viewers what Waste Management Services does and what it plans to do in the future.

A narrator engages with the audience and speaks to them directly as if she were in the training room. “You’ll find out why waste staff go home at the end of each day and feel good about what they do. And soon, so will you.” With this onboarding video, the City of Edmonton has done the unthinkable. They’ve managed to make waste management exciting.

Pieces-to-camera, animation, voiceovers, graphics –the organizations above use various filming and editing techniques to introduce new hires to their company culture. These organizations all have one thing in common: They don’t skimp on production values.

Remember, your employee onboarding video could be the most crucial component of your orientation process and set the tone for an employee’s entire tenure. This is why you need to hire an experienced, professional employee communication company to produce a video that’s as good as any on this list.

employee communication and digital marketing

Shouting into the Void: Employee Communication and Digital Marketing

There are 287 million internet users in the United States. It’s safe to say, then, that most people, if not everyone, in your organization use the internet on a regular basis. As your employees spend more of their time online, you have more opportunities for engagement. Now you can use the same techniques digital marketers use to build your company culture, connect with workers and promote positive employee relations. But how you do it? Here are several ways to connect employee communication and digital marketing

Why Should You Communicate With Employees Online?

As an HR and labor relation pro, you know the drill. Sometimes communicating with employees is a challenge — you feel like no one’s listening. You probably get questions from workers that you’ve already answered. Did these employees just forget what you told them? Or were they even listening in the first place?
Consider thinking of your employee communications like digital marketing. This approach allows you to get your message across in an innovative way. Workers are more likely to retain important info, and you can foster positive employee relations. Digital marketing is a powerful tool that lets you engage with workers in your organization. It’s “an umbrella term for all your online marketing efforts,” says software development and marketing company, HubSpot. This term encompasses methods like Google search, email, websites, online video and social media.

How Can You Use Digital Marketing to Engage Employees?

HR pros are using digital marketing techniques today to target employees and create a UnionProof culture. One type of digital marketing method, email automation, for example, lets you send automated marketing messages to staff about relevant and timely topics. Automation can also be a powerful tool for onboarding new employees, with just the right amount of information delivered at just the right time. Automated emails can include links to video messaging, downloadable resources, company handbook, and more. Later, you can also educate employees on right-to-work laws, authorization cards, dues and other information specific to your UnionProof culture. You can communicate your union-free philosophy and inspire workers to take specific actions.
Another aspect of digital marketing, social media, can help you build your culture of engagement by featuring positive employee relations stories from inside the company. Create your online presence as an employer of choice with benefits for new hires, a new hire orientation video, and current industry and legal updates that resonate with employees at your company.
Unlike traditional advertising, digital marketing lets you track your communications with employees. Discover, for example, whether staff read your emails or liked your social media posts. “Digital analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only for tracking and measuring website traffic but for tracking and measuring other digital channels, as well,” says Marketing Land. “With the explosive growth of social media, video, and mobile, the importance of understanding the contributions and relationships of these channels to website traffic and conversions has increased significantly.”
social media monitoring

Traditional vs. Digital Marketing

In the past, HR teams sent employees paper-based communications like newsletters. These took a long time to complete, and there were no guarantees that employees would even read them. Digital marketing methods, on the other hand, increase the likelihood of staff reading your messages. Research shows that the average person checks his or her email 15 times and spends 35 minutes on Facebook every single day.
Therefore, digital marketing is a great way to promote labor relations. You can update your Instagram and Twitter feeds with the latest developments in union avoidance, for example, or attract more people to your organization with search engine optimization (SEO).

What Are the Best Digital Marketing Techniques?

You can incorporate various methods into your digital marketing strategy. Here are some techniques that you can use.
  • Promote your company’s objectives and values on social media with the right hashtags. Who knows, someone with hundreds of thousands of followers might see your message and post it on their page.
  • Advertise events that promote union-free workplaces on your website or blog. It’s just like pinning an ad on your office noticeboard, but employees are more likely to take notice of your message. Encourage your social media followers to like, share and comment on your content, too.
  • Use pay-per-click advertising to increase the number of people who visit your website and blog. This type of search engine marketing increases the visibility of your organization and its core values on websites like Google and Bing.

What Else?

There are other digital marketing methods, too. Content marketing, for example, lets you incorporate information about your company and its union-free philosophy on your blog. You can create compelling content — what it’s like to work for your company, for example — and post information about employee orientation and staff training.
Text messaging lets you send short marketing messages to mobile devices — perfect if you need to notify employees quickly. This is an effective communication tool: Collectively, Americans check their phones 8 billion times per day.
Live online events are just as effective. Webinars, for example, let you communicate union-free practices and HR-related topics to audiences around the world. All you need is a computer or mobile and an internet connection.
Finally, online video is a powerful tool for employee communications. Use it for orientation and training.
Still haven’t incorporated digital marketing into your workplace? Using marketing methods like SEO, social media, email automation, live events and video promotes your company culture, improves communications and lets you engage with employees on a much deeper level.
social media video
social media employees

Why Great Social Media Video is Gold for Your Employees

Social media is no longer optional if you want to engage your employees and build your employer brand. Mobile devices are a primary source of information and communication for most Americans, and platforms like Facebook and Twitter are central to the mobile lifestyle. In short, if you aren’t on social media and you don’t have great social media video, your message isn’t being heard – and that inhibits your ability to attract top talent and retain your most highly-qualified workers.

Adding Social Media Video to Your Media Mix

While it is possible to connect with employees through text-based posts and long-form content, research shows that the most effective way to capture the attention of your audience is through images. When those images are delivered in the form of short, creative videos, you can count on a positive response. One study demonstrated that four times as many consumers would prefer to watch a video about a product than to read about it – and that preference extends to receiving all sorts of information, including your employer branding messages.

RELATED: Why Your Employer Brand Matters

Perhaps the most important reason to communicate through social media video is the retention factor. Your employees are 65 percent more likely to remember your content after three days when it is presented in a visual format versus a text-based format. That means more time to consider your message and share it with colleagues, extending your reach dramatically.

Consider the benefits of a strong social media presence. Creative, engaging employer branding encourages job-seekers to become applicants, and it keeps current staff members connected with the company. Employers have successfully leveraged social media video to communicate with current and prospective employees about benefits, company culture, and social responsibility. Some even use this forum to encourage strong connections between management and the workforce, effectively discouraging unions from their attempts to stir discontent.

Stories, Tweets, and Channels – Differentiating Your Social Media Strategy Across Platforms

While it is possible to use the same social media video content across multiple platforms, your social media campaigns should include slightly different strategies for each of the popular sites. Differentiate your content based on the culture promoted by individual channels. These are the basics for today’s top social media platforms:

  • Facebook – This is the first place most of your employees will look for you, so make sure your page is entertaining. This is your opportunity to get a little more casual, sharing images and videos you want to go viral.
  • Social Media Leaders – Microsoft knows how to make the most of Facebook, with two major pages. Check out Microsoft Life and Women of Microsoft.
  • LinkedIn – This site is primarily geared towards job seekers, so it is an important place to build your employer brand. The tone is more formal on LinkedIn than on other social media platforms.
  • Social Media LeadersGeneral Mills leverages LinkedIn’s video capabilities to connect with job seekers.
  • YouTube – It’s all about video on YouTube. Using text to share your message simply isn’t an option. This is a great opportunity to start up a channel and create video content that illustrates a-day-in-the-life at your company. Use this platform to house your video, then connect to it through your other social media pages.
  • Social Media LeadersPenn National Gaming’s YouTube Channel is a great example of high-quality video branding.
  • Twitter – Micro-blogging means you have to make your point quickly if you choose a written format. Fortunately, you don’t have to limit the number of characters in your videos. Use this platform to link followers to your content through your tweets.
  • Social Media Leaders – Zappos uses a dedicated Inside Zappos Twitter Page to connect with current and prospective employees.

Getting started on social media doesn’t have to be complicated. Start with Facebook, then expand to other popular platforms. For more information on connecting with your employees through innovative, engaging social media videos, visit Projections, Inc.

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