Forty-seven percent of American adults say they are unsure about or don’t know their employer’s core values — the beliefs and goals of an organization — according to Eagle Hill Consulting. Want more? 89 percent of workers who are aware of their employer’s values believe those values do influence their behavior and decisions within the workplace!
Having shared values guides decision-making, product development and even customer service. but many businesses struggle to communicate their objectives and standards to their workforce. It’s vital to recognize that effective communication fosters productivity and keeps employees engaged, something that could keep an organization union-free. Here’s how you can publicize your organization’s core values effectively.
Write a Mission Statement
A mission statement, which summarizes your company’s goals and values, is a powerful way to convey the management philosophy of your organization. This document compiles strategic decisions and forecasts future behaviors, and outlines a roadmap for how these can be achieved. How to write a corporate mission statement will depend on the scope of your business. However, you establish your organization’s most important projects and engage with your audience.
Mission statements used to consist of blocks of black-and-white text and were seldom read. However, new technology has made these documents more engaging for the customers, clients and employees who read them. You can articulate your core values through images and colorful graphics to boost employee engagement, for example. Email marketing brand Infusionsoft has incorporated various visual elements to illustrate the company’s values: “We believe in people and their dreams.”
Video is an effective way to get your message across. Fifty-nine percent of executives say they would rather watch a video than read text, while 50 percent of senior staff search for more information about a company after seeing a product or a service in a video. Plus, 65 percent of people remember a piece of information when it’s paired with a visual. This medium is a powerful platform for marketing and sales, but it can also be used to broadcast your core values.
Online marketing portal DigitalMarketer reveals its corporate mission in a short video. Viewers can find out what the organization believes, what it wants to achieve, and what its plans for the future are. This is something you could try for yourself. Video enhances communications between you and your staff and might prevent them from finding out more about your company from a third party.
Use Mobile Technology
Creating a mobile app with your core values is an innovative way to engage with a tech-savvy, young-skewing workforce. Mobile usage has skyrocketed in recent years, with American adults now spending more time on mobile devices than on desktops and laptops. Furthermore, 89 percent of time spent on mobile media is through an app.
Alternatively, you can optimize your website for mobile browsers so prospective and current employees can access your core values from their smartphone or tablet. This prevents website visitors from clicking on the “back” button if your values page doesn’t display properly or takes too long to load on a mobile device.
If staff are unaware of your organization’s core values, now’s the time to tell them. Writing a mission statement, creating a video or using mobile technology will convey your objectives in an exciting way and instill these values into employees. These methods alone won’t stop unionization, but they could result in happier, more engaged, productive employees who are conscious of your company’s ethos.