You might think it’s a bit strange for a company who produces professional-quality video for companies to give advice on “do it yourself” video for HR. But employees, especially millennial employees, crave engagement, and HR departments are increasingly expected to communicate regularly with their workforce on both routine and critical issues. Videos can be a great way to communicate with employees and deepen engagement, but, really, should you create your own content? This article will consider the pros and cons of HR departments shooting their own employee communication videos – and you might be surprised!
Do you have an iPhone? Good news, you’re an amateur filmmaker. Gone are the days when you needed to buy dedicated camera equipment. That phone in your pocket can take high-definition video and can usually autocorrect for poor lighting. There are a number of simple things you can do to make those handheld videos look better. Try spending 30 minutes to create consistent lighting conditions throughout your set (or if outside, try to minimize glare from the sun). You can also use multiple iPhones to get different angles. Newer models even shoot video in 4K, though this resolution will consume a great deal of memory. Even these basic techniques can give your videos greater credibility but once you use editing software, the quality of your content improves exponentially.
Many amateur filmmakers use Apple’s iMovie, an incredibly powerful software platform that can make short films look fantastic. The software even allows you to start editing on your iPhone before finishing on a Mac. Once you start using iMovie, it makes sense to upgrade your other equipment to get the most out of the software. A good microphone will help capture high-quality audio, and a proper lighting rig goes a long way to make sure your subjects and set are appropriately lit. You can find royalty-free music on sites such as Premium Beat and Pond unless you intend to create your own. iMovie includes a large suite of editing tools such as time lapses, color correction and special effects. While these tools make your videos look great, it can take many months to fully understand how to use the software to its full potential.
Technology has evolved to the point that with limited skill, you can create a great looking employee video. With a little editing and touch-ups, homemade videos can be distributed throughout your organization. However, mission-critical communications require a professional touch. During periods of heightened tension such as union organizing, layoffs or restructuring, you want to make sure your video surgically communicates the right message to the right audience. You only get one shot in corporate communications, and mistakes can be quickly broadcast on national news and social media. Everyone wants to go viral, but not for the wrong reasons. The good news is that there the team at Projections can provide first-class employee communication videos when the stakes really matter. Projections specializes in labor relations and provides award-winning, highly effective corporate communication tools for onboarding, union organizing campaigns, benefits rollouts, changes (such as facility closings or corporate restructuring), and especially for training and educating your workforce.
A great way to deepen employee engagement is first-class videos, websites and e-learning. Showing your team members that you value their ongoing education is vital for morale and employee retention – not to mention your reputation as an employer of choice. The equipment needed to create quality videos is increasingly affordable, and there are a number of software tools to make your videos look more professional. For routine communications, creating your own videos is probably fine. For critical communications with your broader workforce, such as union avoidance, look to a professional that specializes in corporate communications to ensure your videos are focused enough to convey the right message to the right audience when it really matters.
Webinars are still considered a winning tactic for countless companies. In fact, recent polls have shown that two-thirds of B2B marketers in the United States consider webinars effective marketing tools. Whether for brand promotion, product introduction or real-time presentations, webinars are only second to videos when it comes to effective content marketing. With this in mind, are these online tutorials still essential for training new employees or engaging with clients? Recent polls and studies say absolutely yes, and e-learning platforms such as Projections continue to soar in global popularity.
According to Percolate, 20 percent of U.S. marketing executives stated that their companies created webinars the previous year. While these video presentations were mainly based on product integration and client fulfillment, a number of webinars were dedicated to training in-house and remote employees across the globe.
According to industry experts, the advent of Internet technologies has made it easier to connect employers and staff for timely and optimal training sessions, through the use of tools such as the following:
Training webinars also incorporate lectures, workshops and e-learning tools that help employees understand a company’s directives and goals. Similarly, client webinars are designed to showcase new products and services, as well as discuss annual reports with existing and potential investors. These interactive services also serve as crucial networking platforms for clients and employees. In fact, webinars can even be used for team-building events that foster greater collaboration between departments.
There are several benefits to using webinars and virtual seminars for training staff. First, companies can save money on face-to-face training sessions for employees. Second, employees are able to freely communicate with all departments, as well as fellow workers. They can ask questions about policies, and share ideas and suggestions to increase productivity and performance. Third, webinars allow in-house and remote employees to access all training materials and documents anytime, and anywhere. Other benefits of employee training webinars include the following: