While typically the fodder of science fiction blockbusters, AI has evolved into an extremely functional and dependable component to every HR department that has chosen to wade into the AI waters. With a versatility that enhances many facets of recruiting, especially when integrated into existing CRM and ATS platforms, the whispers of pending technological advancements to HR are finally coming into fruition and the innovations are proving to be transformative.
Although obviously important, recruiting can also be tedious and occasionally nerve-wracking. With the introduction of some straight-forward software packages, however, the more monotonous aspects of recruiting can be automated so a department can concentrate on other responsibilities. In conjunction with other applications, AI can help redefine recruiting procedures with the triple benefits of marketing assistance, communication enhancement and prospect screening.
Good or bad, an organization needs to actively market itself to attract top-tier talent. In a digital world, however, between old and new media, such marketing can be a complicated endeavor. To help HR managers compete for talent in a hyper-complicated digital world, Talemetry and other similar firms have created software packages that completely automate a digital marketing message so the proper information is distributed through the most effective platform at the most effective time. It’s an efficient way to use social media and an organization’s digital assets to reach the talent that can make the entire company thrive.
Mya, a purely digital assistant from FirstJob, just might be the recruiting tool an HR department can’t live without but didn’t even know they needed. Her intuitive interface can handle communication throughout the recruitment process, from emails and text messages to scheduling demands. Because she’s AI-based, the software learns to adapt and learn with continued use, also able to mimic natural human conversation so recruits likely won’t even realize they’re conversing with binary code. Since HR maintains complete autonomy over Mya, they can tell her how aggressive, formal, casual or lenient they want her to be, maintaining control over the tone and impression conveyed to recruits.
Like email automation, OCR-capable software for resume scanning has been in existence for quite a while. However, companies like Pomato are turning simple resume scanning into an infinitely more flexible and informative tool that not only scans resumes for keywords and phrases but also interprets the underlying contextual meanings. With this ability, HR can get an idea of the applicant’s personality traits, strengths, and weaknesses and not just strictly be relegated to what the resume says. Furthermore, Pomato can also help construct personalized interview questions based on its findings from the resume, cover letter, and CV.
Although AI and other innovations can still be intimidating to those unfamiliar with their practical uses, the positive effects they can have on HR should be enough to persuade even the most vocal of dissidents. Despite what popular science fiction might say, the practical applications of AI and related technologies, particularly when working in conjunction with CRM and ATS platforms, won’t be replacing humanity any time soon. Instead, they simply free employees to concentrate on other tasks, maximizing their strengths and efficiency.