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Gamification 101: What Happens When We Play While We Work?

GamificationBillboardThere is an old adage that declares, “Love what you do and you’ll never work a day in your life.” Gamification is a new way of proving that old wisdom to be true in more corporate environments than ever before. Incorporating “game” components to what employees do every day has proven successful for motivating sales, improving communications and engaging consumers with brands. These enterprise strategies work equally well for small businesses. Every day, in fact, more small businesses are engaging customers and employees using gamification.

What Does “Gamification” Mean in the Business World?

Gamification is defined as bringing game elements into any non-game environment. In the business world, gamification refers to the game-related strategies used to motivate and encourage employees and engage customers. Gamification strategies are always evolving, but traditionally include a focus on elements of gaming that include rewards, achievement markers, contests and even rules for winning.

Rewards for collaboration are often more effective than rewards for competition. As small businesses rely more heavily on portable communication and electronics for information sharing, opportunities to include gamification increase with each virtual platform. Virtual meetings that are actually fun and cost effective are now very possible for small businesses. Replacing the next team building meeting with an afternoon of slow pitch in the park or an hour at the pool hall takes gamification beyond the office and out of the virtual world

Modern Approaches to Business Gamification That Benefit Everyone

How do we make work fun today? That’s where honest corporate communication is essential. While the old-school Pavlovian-inspired bells and whistles are still there, modern applications of gamification include giving employees more artistic and unique rewards, and using fully interactive and personalized computer interfaces when communicating with customers.

 

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Shared corporate goals are the number one factor in hiring and retaining the best employees in your field, and gamification can play an essential role in communicating and reinforcing that shared corporate vision. It can also transform the performance of your employees. For instance, it is important to do more than take an ‘Employee of the Month’ photo. Instead, that strategy can become more modern when that photo is shared with various offices through multiple social media channels. Similarly, including motivators and virtual rewards for collaborative team interaction will help strengthen small business teams, while the gamification strategies already inherent in the social media channels will motivate employees and consumers to communicate with one another in more creative ways.

Gamification integrated with staff training can help motivate employees to learn. Modernized approaches to gamification are proving to increase consumer engagement, create strong dynamic work teams, and facilitate cheerful and appropriate professional communications.

One Word That Summarizes the Future of Employee Communication

Today’s workforce is the most diverse it’s ever been, with employees at large and small companies coming from many different backgrounds and spanning multiple generations. It’s an exciting time, but also one that means employers are tasked with finding new and more efficient ways to connect and communicate with employees.

One Word

The one word that summarizes the future of employee communication is customization. Employers need to customize material, training programs and overall communication to specific audiences to make sure their business runs as smoothly as possible. Here are some examples of how customization can help out in the workplace.

Custom-Crafted Employee Video

Far from the cheesy training videos from the past, today’s custom video creations are fun, inspiring, and not just consistent, but consistently effective. Consider custom video for your message, particularly if you have employees who speak a variety of languages and you need them all to get the same information.  Additionally, with the ability to place your video message online, you can reach additional audiences as needed, including employees’ families. This is a great plan if you’re making changes to your benefits plan or if the company is relocating or announcing other big changes. Creating a positive feeling around change can go a long way toward acceptance of that change.

Custom Employee-focused Websites

Creating a powerful and effective employee website can be a challenge, and maintaining it is another proposition altogether. But customization is key – it’s no longer enough to just piggy-back off third party resources – as an employer of choice, your company has to provide customized resources that connect with employees and the all-important secondary audience at home. Creating password-protected sites that protect your company and your employees from outside interference is a great way to inspire trust and confidence in the resources you’re providing online. Including information on the state of your business, your union-free philosophy, Human Resources, and employee benefits is an important part of keeping a happy and healthy workforce. Custom-created websites allow you to keep the content fresh, interesting and relevant, making the information meaningful to employees.

Custom-crafted eLearning Programs

Not nearly as expensive today as they once were, custom-crafted interactive eLearning programs can help you create a sense of community among your employees, as your training and information instantly becomes consistent and spot-on with content employees and managers need. Interactive eLearning can engage your employees, bolster communication and build solid communication across geography, time zones, varying shifts, different jobs – everyone engages in the same way and learns the material you need them to know. Compliance tracking can provide you with the knowledge you need to make sure your eLearning is doing its job.

Custom Messaging through Social Media

Creating social media groups that let employees share information with each other and managers in a more relaxed and comfortable way can be another great method of improving employee relations. The purpose of social media is to build communities and facilitate interaction. (Check out our previous post on this topic, with some great insight, here!) You can use private Facebook groups to share news about your company and start new conversations or to recognize employees for their accomplishments, and you can use Twitter to communicate fast, short updates to your employees.

Employee communication is more important now than ever. Learn how to customize your interactions with employees to ensure they are happy and feel valued by your company.