STOP! You’ve Been Communicating About Your Benefits All Wrong!

Communicating About Company BenefitsAccording to a recent study by the U.S. Bureau of Labor Statistics, an employer benefits package accounts for 30 percent of an employee’s total compensation for the year; communicating the intricacies and components of that package is both incredibly important and mind-numbingly complicated. Every year, while your employees try to get their work done, you interrupt their day to explain this complicated but vital component; odds are, they are tuning out. If you rely on the tools of the past, you won’t get the best employees in the future. Let’s take a look at how you can change the situation.

The Failure of Benefit Statements

The benefit statement has always been a vital tool when discussing company benefits, yet these dense, complicated documents filled with legal terms in small print have glazed over the eyes of many an employee in the past, and they are almost impossible to comprehend without a legal degree or 10-years experience in the benefits industry. Very little of the report will be retained; in fact recent studies have shown people can only focus for seven minutes at a time.

Meetings With HR Professionals Are Ineffective

The typical American worker is overworked and distracted; in the digital era, employees check their emails and cell phones 150 times a day and work longer despite wanting to work fewer hours. You might think sending an HR rep to discuss benefits will seize your employees’ attention, but you may not get the reaction you seek; even if employees attend the meeting, they’ll probably be thinking about the report that is due, their Facebook status, or one of a dozen other things. These meetings simply waste time, money, and add yet another distraction to your employees’ day.

Take Your Benefits Presentation Online

Your employees are always online; if you want to educate your staff about employee benefits, you need to engage them digitally. By creating a dedicated website for your employees to learn about their benefits, you accommodate their schedule, not the other way around. Additionally, you reach the secondary audience at home who appreciate the benefits you provide to their family. You can post custom-created videos that explain the benefits in plain language and speak to the pride of being a member of your team, all of which makes your employees and their families feel secure and appreciated. Then, when they are prepared to make their choices of benefits, they’ll find the all the links and information they need to guide them through the process, minimizing stress and mistakes.

Creating a site like this is effective, but it can be costly, time consuming and difficult to achieve in-house. Turn to the experts, instead. Projections has decades of experience creating dedicated sites that truly connect with employees. Reach out to Projections by clicking here, and stop letting 30% of your compensation package go in one ear and out the other! Becoming an employer of choice is easy when you have the tools to demonstrate all your Company offers.

This entry was posted in Benefits & Wellness, Corporate Communication, eLearning, Employee Video, Employee Websites, Positive Employee Relations and tagged , . Bookmark the permalink.