Your company’s benefits package is a critical element in the recruitment and retention of a quality workforce, but if your employees don’t understand their benefits, your organization is losing out on the actual, well, benefit of providing a benefits package in the first place!
To get the most out of your company’s investment in these rewards, it’s critical that you communicate your benefits to your employees – and we’re not talking a once a year, droning HR meeting with a sleepy Powerpoint and a stack of take-homes, nosireebob. We’re talking about a fully strategized, year-round effort to communicate, update and generally remind employees about the perks of working with your organization. Basically? This should be an in-house PR campaign, with you taking the lead.
But it takes too much time!
But our budget is too small!
Yes, we know. We’re all being stretched every which way and money is tighter than it’s ever been. That’s why it’s so incredibly important to take stock of the time and finances you do have available for Benefits Communication and USE THEM WISELY.
If you want your employees to actively engage with their rewards, you have to be actively engaged as well. According to a 2012 study, conducted by a North American communications strategy company, just 29% of employers communicate with their employees about benefits year-round – and yet, of those who do, 84% go on to meet all or nearly all of their communications goals for the year. Not bad stats.
Which brings us almost seamlessly to the idea of setting communications goals for the year, as in, this is something you really should do. It doesn’t have to be a big deal – just a list of four or five things that you would like to achieve and how you can measure your success.
Assess Your Communication Methods
A 2014 study conducted in the UK showed that 86% of the companies they surveyed relied on printed materials to communicate with their staff about compensation and benefits. But while printed materials may look great, they are notoriously expensive, they take time to create (which all but eliminates the opportunity for spontaneous communication) and with print, companies also likely incur additional costs for material distribution.
Other traditional pathways for communication include in-person meetings, which drain productivity and travel budgets for many companies and e-mail, which, while inexpensive, might not allow you to be as in-depth or personalized as you might like.
We’re talking video, websites, e-Learning, social media, targeted text messages, even smart phone and tablet apps – these are all responsive, affordable communications options, and ones your workforce will be able to engage with whenever they need it, and on their own time. Technologies like these make it easy for you to reach out clearly and often to your workforce, without ever having to buy a single stamp.
Your Best Bet?
Combine methods. Cross the streams. Get strategic! Invest your time and your budget in a combination of traditional and modern communications methods to engage your employees and keep them engaged.
Projections is here to help you create a custom benefits communication strategy for your workforce – and, if you like, we’ll even manage it for you, too! Contact Projections today to see how we can help you find solutions to your trickiest communication challenges!