Corporate Collective Consciousness

Can you guess the movie from these famous quotes?

“Toto, I’ve got a feeling we’re not in Kansas anymore.”

“May the Force be with you.”

“Here’s looking at you, kid.”

Chances are, you guessed all three. These quotes have become part of our collective consciousness. Nearly everybody recognizes them, even if they’ve never seen the original movie.

Does your company have a good corporate culture and collective consciousness, too? Everyone in your organization should share the same values, attitudes, and ideas. Everyone should be reading from the same page. But it doesn’t always work like this. What gives?

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Things Your Employees Inherently Know

There are things that every one of your employees inherently knows. They know what time they start work, what time they finish, where the vending machines are.

But do your employees know about your company mission and corporate culture? Your long-term strategic goals? Your morals, values, and beliefs?

Probably not. At least, most of them don’t. In fact, 61 percent of employees are completely unaware of their company’s mission statement. The majority of those who do (57 percent) say they feel uninspired by it.

The problem is, most employee orientation programs just aren’t good enough. They introduce employees to their new role but don’t focus on company culture and long-term development.

It’s no wonder, then, that most of your staff have no clue about your company’s values, ethics and corporate culture.

How to Improve Collective Consciousness

Want to improve your company’s collective consciousness? You need to engage with your employees, from their first interview to their final day in the office. Here’s how:

Make the Message Loud and Clear for Good Corporate Culture

If your employees are unaware of your mission statement, you probably aren’t communicating it clearly enough. List your goals and values on your website, on your social media pages, and in your employee orientation literature.

Be More Transparent

Business transparency is crucial for employee engagement. Your manager should be visible and friendly; your HR team should be approachable and willing to answer questions from your employees.

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Use the Latest Technology

The latest technology will help you communicate your message and improve collective consciousness. Employee orientation videos, for example, enhance the onboarding process, improve employee conduct and manage expectations. Your new hires are more likely to remember the information you’re telling them, too — 65 percent of people are visual learners.

Follow the tips on this list, and your company’s values, ethics, and goals will soon be as recognizable as all those famous movies quotes that everyone can roll off their tongue.