Category Archives for Corporate Social Media

11 Examples of How Great Social Media Sets Employers Apart

Forging meaningful connections via social media is a goal of most people. It’s not just individuals though; about 50 percent of large companies and 75 percent of small businesses use social media.

Here are a few examples of how companies excel in using social media:

  1. Best Buy’s Blue Shirt Nation (BSN): This is a community of Best Buy employees who share knowledge, best practices and ideas, regardless of their positions and even ages. Best Buy has successfully integrated this internal network with its employees’ lives and have used it to empower employees and engage them meaningfully.
  2. Zappos: Two-thirds of employees of this online shoe and clothing shop have a social media presence, where they are encouraged to freely connect online with customers. Besides that, the company fosters a culture that helps employees thrive and be happy. You can be sure that no employee of such a company would consider union organizing.
  3. Indium Corporation of America: This solder manufacturer has ten blogs and 15 bloggers. The company has been able to cultivate relationships that enhance not just customer satisfaction and brand loyalty but also employee satisfaction.
  4. Latham & Watkins LLP: The private social network of this large law firm is useful from recruitment to retirement as it contains relevant official and personal content.
  5. Starbucks: Although this popular coffeehouse chain has a social media team, it encourages its employees to share updates about the brand on their own social media accounts. Besides, it has an online community, MyStarbucksIdea, where customers and employees can suggest ideas to improve the Starbucks experience and see it happen. Such employers suck the wind out of the union-organizing sail!
  6. Giantnerd: This company sells equipment for outdoor activities like hiking, biking and snowboarding. They created a social network within their website. You can join it with just one click upon which you will receive a five-percent discount. If you click the Like button on the site or join its Facebook community, you get exclusive deals. Since adding the Like button, Giantnerd’s average order has increased by 50 percent.
  7. San Chez Bistro: This tapas bistro and restaurant uses social media to be in sync with its customers. You can use Twitter to reserve a seat, which is known as “tweet-ahead seating.” Once you tweet, the online hostess tweets back to confirm. They also use their Foursquare page to offer incentives to patrons.
  8. Hootsuite: This popular social media dashboard regularly posts its employees’ photos on Instagram. It tags the employee in the description. Acknowledging and applauding employees improve employee morale and can be a positive union-avoidance method.
  9. Marsh Inc.: When this global risk management and insurance broker wanted to teach finance to a group of employees, it approached its finance experts, who created a 27-part blog series that included both written content and videos taken using phones.
  10. Deloitte: The multinational professional services firm has an internal social network, D Street. Each employee gets a personal landing page at D Street, complete with a photo gallery, an “about me” section and a blog. D Street also has online communities where employees can interact with each other. You can be sure they don’t discuss union card signing there!
  11. Southwest Airlines: This major US airline gets its staff to share stories on its blog, Nuts About Southwest, and post things about the firm on social media. Its social media actions were much appreciated in July 2016, when a technical outage brought the company website and email system down and Southwest’s social media team worked nonstop to respond to frantic queries.

Companies use social media largely to increase brand awareness or as marketing and sales tools. However, it can also be an excellent way to engage your workers meaningfully.

3 Ways to use Google to know what’s REALLY going on at your company

Google for Human ResourcesIn the past, monitoring the reputation of your company was more of a word-of-mouth process. In addition, you could look at your BBB rating, scan the newspapers, and, more recently, run a Google search for the company name. However, none of these actions can give you an accurate picture of how the public and other business owners perceive your company. You need to actively use technology to keep an eye on your business’s reputation. Here are three simple but highly effective strategies you can implement today.

Subscribe to an RSS Feed

Subscribing to an RSS (Rich Site Summary), rather than checking individual websites on your own can save you hours of investigation. First, you will need to choose an RSS Reader such as Newsgator, Amphetadesk and My Yahoo. Then, when you visit a favorite Web page, you can choose the RSS icon. In the future, the site’s content will be delivered to your reader automatically, saving you time and serving as a constant reminder to read pertinent articles about your company.

Set Up Google Alerts

Setting up Google alerts for your company is another simple and effective way to monitor your company’s online presence. Google will send you an email each time the keywords you choose show up in Google content. For instance, you can simply put a name in quotation marks (“Your Business”) and that exact phrase will trigger a Google alert. However, you need to do more than set a Google alert for the company name. You should also set Google alerts for the names of your company’s leaders, top customers, and any products you manufacture.

Unfortunately, websites are hacked daily. Google Alerts can help you guard against unpleasant public fallout if you set certain keywords. You can set up a string of words like “sex” followed by your website name. If improper content shows up on the site, you will be instantly alerted and can take steps to correct the situation.

RELATED: 5 MISTAKES TO AVOID WITH YOUR EMPLOYEE HANDBOOK

Check Glassdoor.com

Glassdoor.com is a website that promotes transparency in the workplace. Employees, current and potential, can sign up for the website to look for jobs, find proper salary ranges, and check employer reviews. If you want to recruit the best employees, staying abreast of your company’s reviews is particularly important.

Employers need to know how their employees perceive them and to take corrective action if company morale is low. You are unlikely to get the full truth by interviewing your own staff, but employees will be blunt when they can voice their opinions anonymously. Remember to check Glassdoor once a week and keep an open mind about what you find there. Truthful feedback is the best way to cultivate positive employee relations.

Take Action Now

When you are union-free, staying abreast of your employees’ feelings is crucial. If you want to be UnionProof, your company must provide a healthy, happy workplace with high employee satisfaction. In addition, you must be fully aware of public perception of your company to stay competitive. Monitoring your company’s online reputation protects the business and employees by enabling you to adjust your practices and do damage control by advancing good press relations.

Your human resources department can save the company much grief by being alert to the online content out there, both positive and negative. These simple actions can give you the information you need to protect your company’s online presence and stay ahead of  both competitors and union organizers.

Boosting Your Employer Brand Through Social Media: 4 Great Tips

Employer Branding RecruitmentHow do companies get a reputation for being a great place to work? In the past, it was all word of mouth. Employees would share stories with their friends, and your company slowly would build a reputation. Hopefully, a positive one.

These days, it’s possible to manage your own brand as an employer, and social media can be the driving force behind it. But how does a company leverage social media to demonstrate that it’s an attractive place to work? Here are a few things to consider:

1. Build Engagement By Offering Great Content

If you have an account that just posts details of vacancies, you will only attract job-seekers. If you post content that’s interesting, informative and entertaining, you will attract everybody. This is the real aim of employer branding: to build a positive reputation on a large scale and to passively recruit people who may not be actively seeking a job. Video is an excellent way to catch the attention of passersby on social media, as are catchy viral articles. If you create something great, people will share it, increasing your reach by orders of magnitude.

2. Get the Experts Involved (Your Employees)

Who knows more about your values as an employer than the people who work for you? They can provide you with stories, anecdotes, photos, cases studies and details of the social side of working life in your organization. They can help you give your company a personality, which is a key element of all branding. Talk to your people about your social media plans and see how they can help.

3. Celebrate Your Values

Social media places a huge emphasis on authenticity. To build a successful employer brand on social media, you have to talk honestly about who you are, where you’re going and how you intend to get there. Most of all, you need to talk about the values at the core of your company. Never try to advertise yourself as something you’re not. Instead, be proud of what your company stands for and let the world know about it.

employee engagement

4. Have Real Conversations With People

Social media is not a broadcast. It is two-way conversation. Everything you post is an opportunity to start a dialogue, which shows that you are responsive, dynamic and approachable. It’s also important on a one-to-one level in terms of passive recruitment, as even minor conversations can help to form a relationship that may lead to that person applying for a job.

It can take time and effort to build an effective employer brand on social media, but can you afford to leave it to word of mouth?

Labor Union News

5 Innovative Ways to Connect with Employees Outside of Social Media

Connect with EmployeesFor a little more than a decade, Human Resources and Employee & Labor Relations departments across the country have been on a mission to figure out how to connect with employees on social media — and it’s proven to be a very difficult task. Employees sometimes aren’t as open to corporate communications on Facebook and Twitter. Even on LinkedIn, reaching employees can be challenging, and sometimes even fruitless. Nevertheless, employee engagement is key to union avoidance, as well as a healthy and happy workplace culture.

Luckily, there are other more powerful ways to connect with employees that don’t involve social media and can help with limiting vulnerability to union organizing. Here are a few innovative ways to engage employees and foster meaningful connections.

1. Learn to Love Online Video

Online video is quickly becoming the most popular and most consumed form of media. It’s even been estimated that video traffic will account for 82 percent of internet traffic by 2020. And it’s easy to see why — video is both incredibly popular and highly affordable. Plus, the possibilities with video content are endless. Host a live Q&A session, create a mini-series of training videos or share interviews with executive leadership to keep employees tuned in and motivation turned up.

2. Send Out Surveys

With plenty of free services like Survey Gizmo, Google Forms and Survey Monkey, it’s never been easier to create employee surveys and analyze the feedback. This can be a powerful tool when you’re looking to craft positive relationships with your employees. Keeping a pulse on how your employees feel about your workplace can help you overcome culture challenges and anticipate potential problems. But be aware of anonymous feedback when giving surveys, as they could encourage unproductive conversations and skew the facts.

3. Take a Walk Around!

Sometimes the best way to create positive employee relations is to unplug. Walking through the office to chat with employees a couple times a week is the most simple yet most powerful way to connect. Personal, face-to-face interactions remind employees that you’re a resource to them and create a bond that can’t be made over SnapChat. Taking five minutes to check in once in awhile might be just what your employees need to feel supported and connected to your company. Plus, you’ll be able to gauge the energy in the room, something digital platforms can’t measure.

4. Host Tandem Training Courses

Ask managers and supervisors to take the same online training classes so they’re reviewing identical material at the same time. The process of learning collaboratively will give them an opportunity to connect among themselves, online and off. Follow up a week of training with a group discussion to reinforce the lessons. It will reinforce your company’s values of continual learning, foster a culture that supports growth and remind your teams that you care about their professional development.

5. Schedule Regular Social Events

After the end-of-the-year seasonal parties, employees are usually feeling connected and energized, having just made new memories together. This is why you shouldn’t limit the fun to just once a year. Host quarterly or bi-annual parties that bring people together to do nothing but have fun and bond as a team. The relationships developed over a hamburger at a cookout in the summer will translate to stronger relationships in the office. And stronger relationships in the office will translate to happier, more motivated and more fulfilled employees.

Make your company an employer of choice by driving meaningful connections in person, not just on social media. When you’re looking to improve your employee engagement practices, remember that there are plenty of innovative ways to connect offline as well as on. However, one size does not fit all. What works best for one company might not work at another, so it’s important to find the most effective methods of reaching your employees. Try one, two or all five of these tips to see which work best for you, your team and your culture.

One Word That Summarizes the Future of Employee Communication

Today’s workforce is the most diverse it’s ever been, with employees at large and small companies coming from many different backgrounds and spanning multiple generations. It’s an exciting time, but also one that means employers are tasked with finding new and more efficient ways to connect and communicate with employees.

One Word

The one word that summarizes the future of employee communication is customization. Employers need to customize material, training programs and overall communication to specific audiences to make sure their business runs as smoothly as possible. Here are some examples of how customization can help out in the workplace.

Custom-Crafted Employee Video

Far from the cheesy training videos from the past, today’s custom video creations are fun, inspiring, and not just consistent, but consistently effective. Consider custom video for your message, particularly if you have employees who speak a variety of languages and you need them all to get the same information.  Additionally, with the ability to place your video message online, you can reach additional audiences as needed, including employees’ families. This is a great plan if you’re making changes to your benefits plan or if the company is relocating or announcing other big changes. Creating a positive feeling around change can go a long way toward acceptance of that change.

Custom Employee-focused Websites

Creating a powerful and effective employee website can be a challenge, and maintaining it is another proposition altogether. But customization is key – it’s no longer enough to just piggy-back off third party resources – as an employer of choice, your company has to provide customized resources that connect with employees and the all-important secondary audience at home. Creating password-protected sites that protect your company and your employees from outside interference is a great way to inspire trust and confidence in the resources you’re providing online. Including information on the state of your business, your union-free philosophy, Human Resources, and employee benefits is an important part of keeping a happy and healthy workforce. Custom-created websites allow you to keep the content fresh, interesting and relevant, making the information meaningful to employees.

Custom-crafted eLearning Programs

Not nearly as expensive today as they once were, custom-crafted interactive eLearning programs can help you create a sense of community among your employees, as your training and information instantly becomes consistent and spot-on with content employees and managers need. Interactive eLearning can engage your employees, bolster communication and build solid communication across geography, time zones, varying shifts, different jobs – everyone engages in the same way and learns the material you need them to know. Compliance tracking can provide you with the knowledge you need to make sure your eLearning is doing its job.

Custom Messaging through Social Media

Creating social media groups that let employees share information with each other and managers in a more relaxed and comfortable way can be another great method of improving employee relations. The purpose of social media is to build communities and facilitate interaction. (Check out our previous post on this topic, with some great insight, here!) You can use private Facebook groups to share news about your company and start new conversations or to recognize employees for their accomplishments, and you can use Twitter to communicate fast, short updates to your employees.

Employee communication is more important now than ever. Learn how to customize your interactions with employees to ensure they are happy and feel valued by your company.