Category Archives for Branding

3 Shortcuts Every HR Department Should Avoid

HR Shortcuts to avoid

Don’t Sabotage Your Engagement by Ignoring Other Areas

Your HR department is vital to building the best company possible. It ensures that your employees are at their best and receive the support they need. While there are so many things that your HR department has to do that it might be tempting to take a few shortcuts, there are a few areas where you absolutely must use HR best practices or face negative long-term consequences in the future.

1. Don’t Cut Corners in Employee Orientation

New employee orientation is vital, as it sets the tone for the rest of an employee’s experience with your company. Within the first week, it is important that you describe the basic work processes that the employee will be using every day. This can include everything from job-specific tasks to the basics that everyone uses, such as email protocol. It’s also important that you keep the information you share with your employees consistent. So it’s a good idea to create a series of orientation videos that you can share during the orientation process. It ensures everyone gets the same information and, if done right, can be more engaging than a manager rushing through the process.

Employee Orientations2. Don’t Make Annual Benefits Enrollment a Chore

After their salary, your company’s benefits package is arguably the most important element for your employees. To ensure that your benefits communication is outstanding, you need to go beyond the norm. Approximately 80 percent of companies still rely on printed materials regarding benefits sent to their employees’ homes. In a digital world, that’s not nearly enough. Your employees need to be engaged with the process. That means annual videos that are available online for your employees to review and interactive websites that help them find the best plans. These tools can be invaluable for smoothing out the annual benefit enrollment process.

3. Don’t Ignore the Possibility of Unions

Unions can be destructive for businesses. Unions can devalue seniority and employee effort, make it difficult for your business to compete, and also exploit your employees. This can lead to your business becoming unprofitable and to your employees losing their jobs. Union avoidance is in everyone’s best interest and you need to communicate this to your employees. Take the time to investigate the best union avoidance strategies and then implement them for the sake of your company and your employees.

33 ways to union proof your companySo, don’t cut corners when it comes to employee engagement! If you need help connecting with your employees, whether it’s during orientation, harassment training, wellness programs, annual benefits enrollment, or just to communicate important facts, contact Projections. Your message will reach your audience and create the change you need to grow. We make it so easy, you’ll find no shortcuts needed!

Creating A Positive Brand

Call it your brand, call it your image, but no matter what you call it, it’s key to your company’s success: that personality and culture that is uniquely your company’s, that thing that your employees, shareholders, and the public perceive to be the true nature of your company.

Your brand is your company’s public face – and if you neglect this aspect of your communications, you’re asking for trouble. Without branding, your customers may not fully appreciate your company or its products. Recruiting and hiring the best employees  becomes more difficult if prospective employees don’t understand who the company really is, and retention rates can even decrease if new employees find that the company just wasn’t what they expected it to be.

So, what’s the best way to begin work on your employer brand? First, identify your primary target audience(s). Once you know with whom you’re communicating, craft communications that will address the topics most important to your company. You may have a rich history, a backbone of unfailing ethics, the best benefits in the industry, or any of a host of other strong points.

How do you know if your employer brand is a strong one? The idea is to take those assets we talked about and communicate them in a way that makes your employees feel part of something bigger than just the job they do. In a small community, that may mean that the town’s identity is intertwined with the company’s – a sure point of pride. In medium sized towns and cities, it can mean that your employees’ friends and neighbors know its’ a great company and want to work there. In the biggest companies, it means that your employees speak highly of the company and the work that’s accomplished every day.

Your brand sells your products to customers, sells your company to potential hires and sets the tone for your all of your company’s interactions – so take the time to be thoughtful about what your company stands for, and commit to communicating that brand accurately to both internal and external audiences.

And that’s where we come in! Give us a call and let Projections maximize the power of your company’s brand with one-of-a-kind, custom corporate communications!